A positive Change

Watch part 6 of
the documentary

A positive Change

Watch part 6 of
the documentary

Our Mission Statement

Water Wise is a commitment to improving lives, ecology and economies at origin through projects that address water related issues.

Supporting Water Wise Coffee


Why choose Water Wise Coffee?

From field to cup, we are committed to sustainability. We follow practices that ensure our sources, our partners, our people and our processes all meet the highest ethical standards. We are leading the way with a recyclable single serve cup using EcoCup™ technology. You can continue to enjoy the coffees and teas you love and also protect the environment by recycling your RealCup® Capsules.

Brown Gold®, Marley Coffee® and Martinson® brands are supporters of our Water Wise project - assisting in the donation of a portion of their sales to help bring our sustainable, wet mill farming solutions to coffee growing communities around the world. But Coffee Online


TechnoServe is a nonprofit organization thatdevelops business solutions to poverty. Founded in 1968, it works with enterprising men and women in 30 developing countries to build competitive farms, businesses and industries. By linking people to information, capital and markets, it helps them create lasting prosperity for their families and communities. For nine straight years, TechnoServe has earned a 4-star rating from Charity Navigator, placing it in the top 1 percent of all its rated nonprofits.

TechnoServe has worked in the coffee sector for more than four decades, helping to build a sustainable global coffee industry that can lift millions of farming families out of poverty.

Where will your money be going?

We want to make sure you know exactly where your donations will be going. 100% of your donation goes directly towards preparing and converting a wet mill. Your donation supports the following activities:

Real Community Impact

“Since the grass was planted, I use the river for washing again… It has stopped the pollution.”

Read Her full story

“More than anything, I am happy that I don’t have to come early in the morning during harvest season – and no longer being late for school.”

Read Her full story

“Now my children are free. They can go and take baths and wash their clothes at any time, as I used to do.”

Read His full story

Other Ways to Get Involved

Download social media assets to dress up your Facebook and Twitter accounts to show your support for Water Wise Coffee™.

You can choose any of the images below!

Ziggy Marley

A Song for a Movement

Stream Ziggy's So Many Rising below thanks to the generosity of Ziggy Marley and his belief in Water Wise Coffee.

So Many Rising

Ziggy Marley

With the help of the Marley family and Marley Coffee, achieving our goal is even more within our grasp.

the program at work

The results of the Water Wise CoffeeTM program are being independently tested by Hawassa University, the leading university in Southern Ethiopia, in partnership with TechnoServe. Their results have shown a dramatic improvement in just two years.

During harvest season, researchers from the university are testing five indicators of water quality in the river:


(Chemical Oxygen Demand)

Acidity Level

Biochemical Oxygen Demand (BOD)

(Pre-harvest baseline of 86 mg/L=1)

Dissolved Oxygen


(Total Suspended Solids)

With a BOD baseline established at 86 mg/L, the BOD level of the water typically increases more than four-fold during peak harvest – that’s the equivalent of turning the water into raw sewage.

But after just one year of the Water Wise CoffeeTM program, the BOD level during peak harvest is less than twice the baseline rate. After two years there is very little difference at all between the baseline and the peak harvest rate.

What does all that science mean?

What that translates into is cleaner water for some of the 480,000 people who live near the river and, as a consequence, better and healthier lives.

We started with just seven wet mills in 2012, the first year of the program. In just one harvest season those seven Vetiver grass wetlands filtered an estimated 35,000 cubic meters of waste water from a total of 1,900 metric tons of processed coffee cherry.

There are now more than 27 wet mills using Vetiver grass wetlands to clean their wastewater.

The Water Wise CoffeeTM program needs your help to clean up the Sidama coffee region.